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Compact Coaching Program

2 * 90 minutes coaching sessions

Benefits:

  • Clarify a key bottleneck
  • Define feasible goals to achieve within 3 months
  • Create an implementation plan

RMB 5,880

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6 * 90 minutes coaching sessions

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  • Define feasible goals to achieve within 3 months
  • Create an implementation plan
  • Achieve 1 primary goal

RMB 24,120

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Premium Coaching Program

12 * 90 minutes coaching sessions

Benefits:

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  • Create an implementation plan
  • Achieve 2 primary goal

RMB 46,440

plus applicable taxes

All programs include:
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Paul

Industry

Consulting: Strategy Consulting

FUNCTION

Digital Marketing

  • Experience
  • Testimonials

I am Strategic Consultant in the world of Digital Marketing and Startups. I moved to Shanghai in 2011 to discover the world, be afraid and challenge my conventions. I brought 3 suitcases, a solid foundation in Communications and Digital Marketing and a huge amount of curiosity. A summary of me:

- Experience across multiple categories and industries - Tech, FMCG, Auto, Luxury, Alcohol, Retail & Consumer Products.

- Deep understanding of the digital ecosystem and how it all connects together - search, social media, data, mobile, e-commerce and CRM.

- Extensive experience planning & executing integrated campaigns across North America & China.

- Able to manage and work collaboratively with multiple stakeholders across different business units, offices and countries.

- Passionate about technology and the start-up culture and it's intersection with people.

- Big picture thinker yet able to drill down to execution and tactics.

- Love the strategic and creative process. Can facilitate ideation workshops to provide meaningful innovations and outcomes across different business problems and client briefs.

Watch my perspective in the media on Digital Marketing, Innovation and the Industry:

- NYU Transforming Marketing & PR Series – Lessons from China "Social Media Innovation in China" https://youtu.be/QMJRWoQjlJc

- Video Podcast: The Future of Foreign Investment in China https://youtu.be/rkyHh7iGe_I

- Video Interview: Digital Marketing in China – Before and After COVID19 https://youtu.be/o9phiEYtPPY

- Zoom Webinar: MOX SOSV Growth Summit Panel June 2020 https://www.facebook.com/mobileonlyx/videos/702844720500589/

- Podcast: China Voices Sept 2018 - Marketing in an Era of Perpetual Beta https://www.amcham-shanghai.org/en/article/paul-lin-marketing-era-perpetual-beta

- Interview: Q&A with Committee Chair https://www.amcham-shanghai.org/en/article/committee-chairs-corner-paul-lin

Connect with me on WeChat @paullin123 , Twitter @tribal , Instagram @paullin or Clubhouse @paullin

Languages

English - North American

Industry

Consulting: Strategy Consulting, Advertising, Marketing, Web Services

Functional

Digital Marketing, Marketing

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Situational Experience

Business growth in a highly competitive market, Digital Transformation, Strategy and planning, marketing communication, consulting, Ideation, Agility Transformation, Industry disruption

Coaching Expertise

Drive digital marketing strategy, Developing strategic vision, Develop exceptional presentation skills, Drive corporate innovation, Developing global outlook

Coaching Expertise Description

I do a lot of mentoring and training with Entrepreneurs and Startups with my work at Chinaccelerator and MOX. I work with their batch incubator program, where 3 to 4 times a year, a batch of 6 to 12 startups will come through their program. Many of them have various needs across different elements in business, culture and organizational management. My focus is on the digital technology, marketing and branding space, and the intersection of all those elements to help drive corporate growth. As part of this, you have to be able to manage how people work, how they operate with different teams and personalities, and how they can achieve success together as a collective team. I act as the team counselor, coaching them through their daily activities and their efforts to collaborate with each other, even if they have different KPIs and objectives. The result is that they all need to work in unison to achieve a team output, and a lot of what I do and am strong at is making sure this happens.

I come from an Agency Services background, where we work with various corporate clients across a spectrum of categories - FMCG, Automotive, Luxury, Tech, Alcohol, Fast Casual Dining, Services and Beauty Cosmetics. With cross-category experience and depth of knowledge across highly matrixed and complex organizations across different regions and markets, you end up being very good at working with many different people, tools and processes. I'm very strong at connecting the dots, and ensuring that everything I recommend and suggest is actionable, tangible and tied into the larger macro view of your situation.

I take a very customized approach to your development based on my years of industry and category experience. There is no one size fits all, and with my wide breadth, the hope is that I can bring some insights and learnings to your specific situation that results in the outcome you desire.

  • Working History

  • Strategic Advisor

    Xavor Corporation

  • Chair of Marketing & Media Committee

    The American Chamber of Commerce in Shanghai (AmCham Shanghai)

  • Chief Strategy Officer

    OMD China

  • Chief Strategy Officer

    POSSIBLE

  • Education History

  • McGill University

    BSc ,Psychology, Asian Studies

Blog

Agility & Speed in your Digital Transformation
  • #coachtalk #organizationalagility #agileleadership

Blog

Leaders work on the system
  • #leadership
  • #management
  • #effective systems
  • #Coachtalk

Infographics

The GloCoach Way
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