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Paul

Industry

Consulting: Strategy Consulting

FUNCTION

Digital Marketing

Experience
Testimonials

I am Strategic Consultant in the world of Digital Marketing and Startups. I moved to Shanghai in 2011 to discover the world, be afraid and challenge my conventions. I brought 3 suitcases, a solid foundation in Communications and Digital Marketing and a huge amount of curiosity. A summary of me:

- Experience across multiple categories and industries - Tech, FMCG, Auto, Luxury, Alcohol, Retail & Consumer Products.

- Deep understanding of the digital ecosystem and how it all connects together - search, social media, data, mobile, e-commerce and CRM.

- Extensive experience planning & executing integrated campaigns across North America & China.

- Able to manage and work collaboratively with multiple stakeholders across different business units, offices and countries.

- Passionate about technology and the start-up culture and it's intersection with people.

- Big picture thinker yet able to drill down to execution and tactics.

- Love the strategic and creative process. Can facilitate ideation workshops to provide meaningful innovations and outcomes across different business problems and client briefs.

Watch my perspective in the media on Digital Marketing, Innovation and the Industry:

- NYU Transforming Marketing & PR Series – Lessons from China "Social Media Innovation in China" https://youtu.be/QMJRWoQjlJc

- Video Podcast: The Future of Foreign Investment in China https://youtu.be/rkyHh7iGe_I

- Video Interview: Digital Marketing in China – Before and After COVID19 https://youtu.be/o9phiEYtPPY

- Zoom Webinar: MOX SOSV Growth Summit Panel June 2020 https://www.facebook.com/mobileonlyx/videos/702844720500589/

- Podcast: China Voices Sept 2018 - Marketing in an Era of Perpetual Beta https://www.amcham-shanghai.org/en/article/paul-lin-marketing-era-perpetual-beta

- Interview: Q&A with Committee Chair https://www.amcham-shanghai.org/en/article/committee-chairs-corner-paul-lin

Connect with me on WeChat @paullin123 , Twitter @tribal , Instagram @paullin or Clubhouse @paullin

Languages

English - North American

Industry

Consulting: Strategy Consulting, Advertising, Marketing, Web Services

Functional

Digital Marketing, Marketing

Situational Experience

Business growth in a highly competitive market, Digital Transformation, Strategy and planning, marketing communication, consulting, Ideation, Agility Transformation, Industry disruption

Coaching Expertise

Drive digital marketing strategy, Developing strategic vision, Develop exceptional presentation skills, Drive corporate innovation, Developing global outlook

Coaching Expertise Description

I do a lot of mentoring and training with Entrepreneurs and Startups with my work at Chinaccelerator and MOX. I work with their batch incubator program, where 3 to 4 times a year, a batch of 6 to 12 startups will come through their program. Many of them have various needs across different elements in business, culture and organizational management. My focus is on the digital technology, marketing and branding space, and the intersection of all those elements to help drive corporate growth. As part of this, you have to be able to manage how people work, how they operate with different teams and personalities, and how they can achieve success together as a collective team. I act as the team counselor, coaching them through their daily activities and their efforts to collaborate with each other, even if they have different KPIs and objectives. The result is that they all need to work in unison to achieve a team output, and a lot of what I do and am strong at is making sure this happens.

I come from an Agency Services background, where we work with various corporate clients across a spectrum of categories - FMCG, Automotive, Luxury, Tech, Alcohol, Fast Casual Dining, Services and Beauty Cosmetics. With cross-category experience and depth of knowledge across highly matrixed and complex organizations across different regions and markets, you end up being very good at working with many different people, tools and processes. I'm very strong at connecting the dots, and ensuring that everything I recommend and suggest is actionable, tangible and tied into the larger macro view of your situation.

I take a very customized approach to your development based on my years of industry and category experience. There is no one size fits all, and with my wide breadth, the hope is that I can bring some insights and learnings to your specific situation that results in the outcome you desire.

Working History
Strategic Advisor

Xavor Corporation
Chair of Marketing & Media Committee

The American Chamber of Commerce in Shanghai (AmCham Shanghai)
Chief Strategy Officer

OMD China
Chief Strategy Officer

POSSIBLE

Education History
McGill University

BSc ,Psychology, Asian Studies

" Innovative. Creative. Hungry. Accountable. Just 4 of many words one could reach to when describing Paul. I worked with Paul during his tenure as Chief Strategy Officer for OMD China. Paul was a delight to work with. He took the time to help me out as I was learning to navigate a new professional environment and helped me establish myself within a highly competitive and demanding culture. Not only does Paul brandish the natural intellectual curiosity required to lead strategy and creativity at the highest level, but he effortlessly delivers it with humility, empathy and compassion. These attributes combine to make him standout from the crowd and become immediately invaluable to clients and colleagues alike. I carry much with me that I learnt from Paul and hope I get the opportunity to team up with him again. I highly, highly recommend him "

Kevin Mann , General Manager - BD and Marketing, Dentsu International

" One of the many benefits of my five years as president of the American Chamber of Commerce (20113-2018) was the chance to meet and interact with the Chamber's many talented members. - Paul was one such example. Paul served as chair of the Marketing and Media Committee, one of the Chamber's most vibrant committees. It was also the Chamber's most fun committee, as Paul organized programs that were both informative and lively. Paul was always available when the Chamber needed his expertise, which we often did. He helped us think through what a digital strategy for the Chamber should include and he provided extensive advice when we redid the Chamber's website. He is a talented and experienced digital strategist with a wealth of experience in China. "

Kenneth Jarrett, Senior Advisor, Albright Stonebridge Group

" Paul is one those rare hybrids who's skills manage to cross boundaries with impeccable ease. Strategic, commercially savvy and a digital native, Paul can help solve complex problems with ease. Having that wonderful mix of western and eastern experience gives Paul a lateral sense of thinking and cultural awareness.. He is also a great collaborator and a natural in bringing the wider community together as his work with the American Chamber of Commerce proves. "

Benjamin Roberts, Managing Partner APAC, DMCG Global

" I have known and worked with Paul for almost five years, since our time in WPP China. From our work and interactions together, I would characterize Paul's thinking as strategic, plus both forward and lateral. He's not only a senior level marketer with c-level capabilities, but he's also a great champion of others' success, and is well-known in Shanghai for the time he puts into helping people at all levels to improve their work and career prospects. He has been a good friend and trusted resource I use for personal feedback. I highly recommend Paul to anyone seeking help with marketing and strategy in China and APAC. "

Harold Ball, Head of Data and Analytics, Ikea China

" I don't think I ever used the term with Paul, but I consider him a mentor. Paul found us when we were just starting up our venture as a digital agency, and we owe him a significant part of our growth as a business and as persons ever since. He's a visionary, with a complete understanding of the dynamics at play in China's race for innovation, and of the necessary steps to digital transformation. Paul's only problem may be the fact he's often ahead of his time! He's also giving unsparingly: Paul is a facilitator, he moderates groups of aspiring & confirmed digital professionals here in Shanghai and provide them with learnings and position opportunities. "

Joseph Leveque, Vice President of Growth, Storefront

" Paul likes to ask thought provoking questions, challenge the status quo, find a way to get to the heart of the brand or marketing outcome we are trying to achieve. Based on his wide reaching network he combines large agency resources, specialist independent expertise on behalf of global clients to achieve these ends. Always a pleasure working with Paul. "

TR Harrington , Program Director, SOSV Chinaccelerator and MOX

" There are few people in Adland that truly bridge the digital world and the traditional world, and are able to balance commercial needs of a client with the creative expectations and technical needs. Paul is one of these rare individuals, able to walk that fine line between all parties. He's passionate about digital and knowledgeable on the technical needs whilst being creative, a rare combination that is much needed as the importance of digital grows. I can't recommend Paul enough. "

Kenneth Cheung, CCO, PARKLU

" Paul is a visionary modern age Ad man. With Paul’s passion and entrepreneurs spirit. He brings in new prospective and insightful idea on transform Saatchi & Saatchi, China as a full service modern agency today. Also with Paul’s cool vibe and hands-on attitude which make our partnership a pleasure and inspiring ride. "

Jon Ip, Executive Creative Director, AKQA

" Working with Paul was an inspiring experience. His combination of cool vibe with extensive knowledge made him a pleasure to listen to and collaborate with. He has a great passion for creativity and technology, always looking for the deep insights that lead to a big idea which brings everything together. At the same time he never shied away from getting his hands dirty whether it was mapping out UX or brainstorming. I really hope that we can work together again in the future. "

Chris Jones, Executive Creative Director , Pico Europe, Middle East, Africa (EMEA)

" Paul is a leader and professional who is capable of turning the art of marketing and storytelling into a winning business proposition. Paul’s professionalism and healthy perfectionism always motivated me to do better. I highly recommend Paul for his expertise, professionalism and leadership! "

Victor Lee , Co-Founder, Dao Tech

" I worked with Paul almost 2 years, while he was the CSO of OMD. Paul has strong strategic thinking skills and powerful management controls. I am honored to have joined Paul's team, during which I had many good opportunities for learning and growth and had many happy times. Many thanks to Paul! He is a worthy partner and veteran leader in the marketing field. "

Vincent Wei , Planning Manager , GTB China

" Paul has an extensive experience and knowledge across the marketing spectrum in China, is well respected among senior leaders in the region, and is a leading expert in the industry for digital & mobile marketing. Paul has a high level of professionalism, creativity and integrity and is an innovative leader who can develop new marketing strategies and manage local and international teams with great success. "

Sam Wollard, Global Senior Manager, Qatar Airways

" Paul and I worked together in the same AGENDA Shanghai office for two years. During this period, I worked on a few client pitches with Paul. I also discussed with him many times on digital marketing innovation, technology and new services to offer to differentiate us against our competitors which were global digital agencies. Paul was one of the key guys that I enjoyed brainstorming with on agency innovation. Paul is digital native in his thinking. He is very smart and quick on his feet. On client facing, Paul is very presentable and sharp. He is definitely a key talent in our agency to represent us. Paul thoroughly understands brand communications and marketing engagements. He gets the big picture of what brands want to achieve and can quickly map out the strategic communication roadmap on how best to connect with today's cross device consumers. Paul is also a very strong communicator. He has the ability to communicate and articulate a complex issue with simplicity and relevancy. This is an admirable skill. Yes, I would definitely work with Paul again and I highly recommend him. He will be a valuable asset with any marketing driven organization. "

Steve Hsia, Co-founder and Chairman , Playnovate

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Functional

Situational Experience

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Coaching Expertise Description

Working History

Strategic Advisor

Chair of Marketing & Media Committee

Chief Strategy Officer

Chief Strategy Officer

Education History

McGill University

" Paul is a leader and professional who is capable of turning the art of marketing and storytelling into a winning business proposition. Paul’s professionalism and healthy perfectionism always motivated me to do better. I highly recommend Paul for his expertise, professionalism and leadership! "

Role Transition and Core Tasks

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