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Rosa
Luxury Brands
Marketing
Rosa is a native Chinese base in Shanghai. Fluent in English and basic in French. With nearly 20 years working experience in international Luxury brands as the branding/marketing/communications professional, she has strong insights of China market and Chinese customers. And with various categories from Leather goods to ready-to-west and fine jewelry, also facing different brands’ development status, she is very good at adapting and make an efficient strategy to fulfill the goal of business growth. How to generate suitable and creative brand strategy and implement with local resources, how to handle crisis PR and how to lead brand into digital with pioneer project are Rosa’s proven successful records.
With the local media/celebrity/KOL’s networks and strategy & planning & execution brand building experience, Rosa currently providing integrated consulting service for domestic and international brands and focus on China market.
Working in different international organizations with different cultures also strengthen Rosa’s people oriented and diversity mindset. She is an brand builder with strong capacity to connect people, as a cross culture leader and a mom.
Rosa is a lifelong learner, holds a BA in international economic and trade from Shanghai University of Finance and Economics, the post-graduate in integrated marketing and communications from Hong Kong University. Gain a Diamond grading certificate from GIA and Organizational coach certificate from IECL.
If you are expecting a professional coach with strong affinity, devoted to you and striving for your excellence, Rosa is your must-go-to coach.
Chinese - Mandarin, English
Luxury Brands, Fashion
Marketing, Public Relations
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Business growth in a highly competitive market, Digital Transformation, PR Crisis, Strategy and planning, marketing communication, consulting
Developing strategic vision, Drive corporate innovation, Driving organizational transition, Emotional intelligence, Work/life balance, Prioritizing/time-management
I provided 10 months coaching for Adventi, for their founder/CEO and 4 directors. While facing different focus of 5 clients who working in the same company, I facilitated each individual with different topics, while the company was under founder’s transformation vision. Including strategy vision, corporate innovation, organization transition and intelligence emotion.
Another situation is I worked with a headhunter company’s partner, the coaching area is focus on his own life/work balance and time management. How to face the new work promotion challenge with bigger team while devote more quality time to family and young son.
De Beers Jeweller
Longchamp
Etro
Hong Kong University
Shanghai University of Finance & Economic