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Beehong
Consumer Products
Marketing
General Summary:
Beehong is a seasoned professional with over 20 years of commercial experience in the Fast-Moving Consumer Goods (FMCG) industry, having worked with renowned multinational companies such as Unilever and Kraft. Throughout their extensive career, they have held diverse roles in sales, marketing, business development, and regional commercial positions. This multifaceted experience has provided them with a comprehensive understanding of the FMCG industry from various functional perspectives. They have worked across multiple geographies, including China, Vietnam, Indonesia, the Asia Pacific region, and in global roles. In these capacities, they have been actively involved in setting up sales and marketing teams, pioneering market development from scratch, devising and implementing business strategies, building brand equity, developing new products, and managing leading brands in competitive markets. Notable achievements include managing and growing leading brands like Knorr, Lipton, Oreo, Chips Ahoy, Tug, Vitasoy, and Vita, which became number one in their respective categories. Additionally, they have successfully started up food businesses in China, Vietnam, and Indonesia, transforming these markets into key strategic markets within Asia.
Previous Experience:
In their previous positions, Beehong has undertaken significant responsibilities with substantial impact on the organizations they served. They have been instrumental in setting up sales and marketing teams, leading them to gain market share and achieve company goals. With over a decade of experience in regional commercial roles across global and Asia Pacific regions, they have demonstrated strong capabilities in developing markets from the ground up. Their experience includes developing comprehensive business strategies, innovative brand-building initiatives, and the successful introduction of new products. Managing and growing leading brands such as Knorr, Lipton, Oreo, Chips Ahoy, Tug, Vitasoy, and Vita, they transformed these brands into market leaders. Their proven track record also includes successfully starting up food businesses in China, Vietnam, and Indonesia, contributing to these countries becoming key markets in Asia. Their experience in both B2B and B2C channels showcases their versatility and understanding of different market dynamics.
Leadership Style:
Beehong's leadership style is characterized by the ability to build cohesive and high-performing teams aligned with organizational goals. They are adept at motivating and empowering team members, fostering an environment that encourages collaboration and innovation. Their strategic thinking skills enable them to envision and execute plans that drive market development from scratch, leading to significant business growth. Strengths in business and management include developing effective business strategies, brand building, and launching new products. By managing diverse channels in both B2B and B2C sectors, they have demonstrated versatility and adaptability. Their extensive experience across different geographies has honed their adaptability and cultural sensitivity, essential for effective leadership in multinational environments. This enables them to navigate complex cultural dynamics and drive success in diverse markets.
Education:
Information not available.
Personal Information:
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English, Chinese - Mandarin, Chinese - Cantonese, Tagalog, Malay
Consumer Products, Food & Beverage
Marketing, Strategy
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Other
Demonstrates Initiative, Demonstrates Resilience, Projects Executive Presence, Displays Courage, Thinks Enterprise-Wide, Focuses on Customers, Demonstrates Forward Thinking, Makes Decisions
Transsion Holdings
Vitasoy China
Unilever
Unilever Foods
University Sains Malaysia