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Beehong
Consumer Products
Marketing
Over 20years of commercial experience in FMCG industry with multinational company like Unilever and Kraft. Having richexperience in setting up a sales and marketing team and leading the team to gain market share and reaching company goal. Demonstrated capability in developing a market from scratch like starting up thefood business in China, Vietnam and Indonesia and these markets become one of the key market in Asia.Rich experience in developing business strategy, brand buildingand new product development. Managing and growing few leading brands like Knorr, Lipton, Oreo, Chip Ahoy, Tug, Vitasoy and Vita brands which become no 1 brand in itsrespective category. Possess diversified experience, having working in different geographic. Having experience in different channels from B2B and B2C. Have more than 10 years of experience in regional commercial rolecovering both global and Asia Pacific.
English, Chinese - Mandarin, Chinese - Cantonese, Tagalog, Malay
Consumer Products, Food & Beverage
Marketing, Strategy
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Other
Adapt to a new role, Develop exceptional presentation skills, Drive corporate innovation, Drive digital marketing strategy, Developing strategic vision
Transsion Holdings
Vitasoy China
Unilever
Unilever Foods
University Sains Malaysia