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Bharath
Marketing
Marketing
General Summary:
Bharath is a creative strategist with over 14 years of experience in marketing communications, project management, and collaborating with top management to align communication strategies with business goals. He has worked across various industries, including automotive, publishing, and multinational conglomerates. His professional journey has seen him hold pivotal roles in organizations such as Golf Digest India, BMW Group India, and the Essar Group. Bharath has worked in multiple locations, notably in India and currently in Toronto, Canada. Throughout his career, he has engaged in activities ranging from multi-channel communications, content development, and strategic planning to project management and business analysis. Notable achievements include re-launching Golf Digest India through innovative multi-channel strategies, defining product launch strategies at BMW Group India, and leading the launch of an internal news network and TV studio at the Essar Group, a first-of-its-kind initiative by a corporate in India.
Previous Experience:
Prior to establishing his consultancy in 2017, Bharath held significant roles that showcased his leadership and strategic capabilities. At Golf Digest India, he led a team to successfully re-launch the magazine, implementing multi-channel communication strategies and serving as the Editor to develop engaging content that resonated with audiences. His tenure at BMW Group India involved close collaboration with marketing and sales teams to define communication and product launch strategies for several new vehicle launches and customer experiences, enhancing the brand's market presence.
At the Essar Group, a multinational conglomerate with businesses spanning oil, steel, shipping, construction, and telecom, Bharath demonstrated his versatility by leading a team to launch an internal news network and TV studio. This initiative produced digital content for both internal and external communications and was pioneering in the corporate landscape of India. In a dual capacity, he also served as a strategic business analyst to the CEO of the Engineering, Procurement, and Construction (EPC) business. In this role, he collaborated with heads of business verticals to drive an order book of US$1 billion. Additionally, his team customized an industry-first Customer Relationship Management (CRM) system using SAP, which garnered the SAP Ace award for innovation in 2013. His extensive experience includes managing multi-cultural teams and engaging in cross-border business dealings.
Leadership Style:
Bharath is known for his collaborative and innovative leadership style. He excels at building and leading teams to achieve strategic business objectives efficiently and effectively. His strengths in business and management are evident in his ability to align communication strategies with overarching business goals, drive project management initiatives, and foster environments that encourage team engagement and performance. His experience with multicultural teams and cross-border operations highlights his adaptability and interpersonal skills. Specific details about his leadership methodologies and practices are not explicitly provided.
Education:
Bharath holds an MBA in International Business from the Thunderbird School of Global Management at Arizona State University, reflecting his strong foundation in global business practices and strategic management. He also earned a Bachelor of Arts in Public Relations from Drake University in Iowa, USA, which underpins his expertise in communication strategies and media relations.
Personal Information:
Bharath currently resides in Toronto, Canada. He has a passion for golf and is a single-digit handicapper, indicating a high level of skill in the sport. His love for exploring the outdoors complements his interest in golf, suggesting an appreciation for nature and an active lifestyle.
English - North American, English - UK, Hindi
Marketing, Automotive, Communications, Public Relations, Technology, Luxury Brands, Information Technology, Media & Broadcasting
Marketing, General Management, Business Development, Public Relations, Training
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Projects Executive Presence, Displays Courage, Demonstrates Forward Thinking, Exhibits Emotional Intelligence, Delegates, Solves Problems, Thinks Strategically
Brown & Cohen Communications & Public Affairs
Golf Digest India
BMW Group India
Essar Group India
Text 100 International India
Porter Novelli India
JFK Medical Center, New Jersey, USA
Thunderbird School of Global Management, Arizona State University, Arizona, USA
Drake University, Iowa, USA
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