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Cen
Supply Chain & Logistics
Sales & Client Management
General Summary: Cen is the Founder & CEO of Other Options Coaching and Healing, a holistic wellness | art healing platform in Singapore and beyond. She has nearly 14 years of experience in the commodity trading industry, having traded millions of USD daily and managed a book covering the entire Pacific market. Her corporate experience is primarily with Cargill, a large privately held company. Cen transformed her career to become an Executive | Career | Leadership Coach after experiencing her own first series of leadership coaching and awakening to her life’s calling, while she was still with Cargill and company hired an external coach for her.
Previous Experience: Cen has also been involved in several start-ups, holding key leadership roles such as Managing Director and Commercial Director. She has engaged in activities such as business model development, strategy development and alignment, product and service prototyping, cross-functional coordination, business development, sales growth, portfolio and position management, team leadership and mentoring, process improvement, and risk management.
Leadership Style: She fully understands the pressure and challenges working in the highly dynamic, high-stake and fast-paced environment, and how important holistic well-being is in a leader's work and life. She is very proud of her wonderful clients and their achievements. Most of them are high-potential individuals, middle-level managers, executives and entrepreneurs. They are from Apple, JD, Meituan, Amazon, Waterdrop, NIO, Alibaba, Ant Group, China Life Insurance, Taiping Group, Anglo American Resources, Cambridge University, Tsinghua University, state-owned banks, and government think tanks and many more.
Education: Cen holds a PCC (Professional Certified Coach) from ICF (International Coaching Federation) and is a certified Everything DiSC Trainer & Coach. She has a lifelong learning mindset and has completed formal training programs from various coaching schools, Workforce Singapore, and Tsinghua University.
Personal Information: Cen is based in Singapore and is bilingual, able to serve her coaching clients in both Mandarin and English. She enjoys creating, whether it be markets, clients, products, articles, or businesses. She is a co-author of the book "Second Life". Her curiosity has also led her to receive training in Estate Planning and Wine Appreciation.
Chinese - Mandarin, English
Supply Chain & Logistics, Agriculture & Agribusiness, Financial Services, Consultancy, Entrepreneurship
Sales & Client Management, Researcher, General Management, Coach, Team Leadership
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Agility Transformation, Business growth in a highly competitive market, Innovating and developing new product, Setting up new business, Strategy and planning, marketing communication, consulting, Industry disruption
Influences Others, Displays Courage, Demonstrates Initiative, Demonstrates Resilience, Delegates, Solves Problems, Manages Projects, Prioritizes, Demonstrates Forward Thinking, Makes Decisions, Leads with Humility, Collaborates Across Boundaries
- Adapt to New Roles:
Supported a manager who got promoted & struggled with increased responsibilities & expectations.
Through coaching, she gained clarity on her new role, embraced new work values, identified areas for skill development, & developed her own authentic leadership style.
Resulted in smooth transition into the new role, increased team performance, & her own career growth.
- Motivating Team:
Supported a director who got difficulty motivating younger generation.
Through coaching, he learned about different levels of motivators driving people’s behaviors, developed a more effective communication approach, & fostered a culture of empowerment.
Resulted in more ownership among team members, increased team creativity, optimal performance, & his own ability to focus on strategic priorities.
- Developing Cross-Cultural Understanding:
Supported an executive who faced challenges in managing diverse teams across multiple countries.
Through coaching, he gained insights into cultural nuances, developed strategies to bridge cultural gaps, increased awareness of different working styles, & fostered a more inclusive environment.
Resulted in improved collaboration, increased team cohesion, & better morale.
- Developing Strategic Vision for my own business since 2020
- Driving Negotiations:
Supported a BD manager who struggled with closing deals & reaching sales target.
Through coaching, she developed a structured approach to negotiations, enhanced her influencing skills across stakeholders, & gained confidence in navigating complex situations.
Resulted in win-win outcomes & increased business opportunities.
- Time Management:
Supported a leader, who struggled to manage her workload & personal commitments.
Through coaching, she learnt about essence of time management that is energy management, shifted from passive reaction to proactive prioritization, and established boundaries.
Resulted in increased productivity, reduced stress, & improved overall well-being.
Provided 1vs1 coaching, group coaching or workshops to close to 200 midlife professionals so far; Supported leaders to make a breakthrough in their careers with more clarity, purpose and passion.
Created & executed strategic game plans for the whole pacific market; Held direct responsibilities for daily deals of around millions USD; Achieved significant market growth across all dry freight desks & segments; Built & managed successful relationships with internal/external customers & stakeholders.
Overviewed business strategy development; Developed, led & coached the trading & support team.
Developed, mentored & coached the commercial & operations team; Improved trading, risk management & P&L management process; Created team synergy & lifted morale significantly.
Nanyang Technological University Singapore
International Coaching Federation
Tsinghua University
International Alliance of Solution-Focused Teaching Institutes
Workforce Singapore Career Facilitation Programme