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Jie
Travel
Senior Management
General Summary
Jie Gao is a highly accomplished professional with a remarkable career spanning nearly two decades in the dynamic fields of online travel media and online travel agencies. Her journey has been marked by consistent success in leading and managing commercial teams of diverse scales. In one instance, when she took over a team of 10 members that was underperforming, she implemented a new performance - based incentive system. This led to a 30% increase in sales within six months. Later, she managed a large - scale team of over 100 members across multiple regions. By streamlining communication channels and introducing cross - training programs, she improved team efficiency by 40%.
Based in China and Bangkok, Jie has thrived in the multinational company environment. In China, she spearheaded the expansion of the company's services into new markets, leveraging local market insights. In Bangkok, she integrated local cultural elements into the company's marketing strategies, resulting in a 25% growth in the Thai market share. Overseeing teams in China, Thailand, Vietnam, Cambodia, Myanmar, Laos, and Japan, she has mastered the art of cross - cultural management. She can navigate the unique business cultures of each region, ensuring seamless collaboration and goal - achievement.
Previous Experience
Jie's understanding of setting business strategies for local markets within a global framework is profound. When the company aimed to expand into the Vietnamese market, she conducted in - depth market research. She identified the growing demand for budget - friendly travel packages among Vietnamese millennials. Based on this, she developed a tailored marketing campaign and a product line that targeted this demographic. This led to a 50% increase in the company's business in Vietnam within a year.
In her role of multicultural leadership, she once led a project to standardize the company's customer service processes across all Asian regions. She faced resistance from some local teams who were accustomed to their own practices. Through a series of town - hall meetings, one - on - one discussions, and cultural sensitivity training, she managed to gain buy - in from all teams. As a result, the company's customer satisfaction scores across Asia improved by 20%.
When it comes to building and growing a multicultural and learning organization, Jie established a mentorship program. In this program, senior employees from different regions mentored junior staff, sharing their knowledge and experiences. This not only enhanced the skills of the junior employees but also promoted cross - cultural understanding within the organization.
Leadership Style
Jie's prowess in managing multicultural teams is evident in her day - to - day leadership. When setting goals for a team with members from different Asian countries, she takes into account the cultural work ethics and business norms of each member. For example, when setting quarterly sales targets for a team that included Japanese and Thai members, she adjusted the targets based on the market potential and the working styles of the two cultures. This approach ensured that the goals were challenging yet achievable for everyone.
In terms of performance tracking, she uses a combination of data - driven analytics and regular feedback sessions. When a team in Cambodia faced delivery problems, she quickly organized a root - cause analysis session. Through open communication, she discovered that the problem was due to a lack of proper training on a new software system. She immediately arranged for training, and within two weeks, the delivery issues were resolved.
Jie's emphasis on building a learning organization is also reflected in her leadership. She regularly organizes workshops on emerging travel trends, such as sustainable travel and digital nomadism, to keep her teams updated and competitive.
Education
Jie's educational background is a strong foundation for her professional success. Her MBA from Tsinghua University provided her with a comprehensive understanding of business management, strategic planning, and financial analysis. The rigorous curriculum at Tsinghua equipped her with the skills to make informed business decisions. Her Bachelor's degree from Beijing Foreign Studies University, with its focus on language and cross - cultural communication, has been invaluable in her career. It has enabled her to communicate effectively with team members and clients from different cultural backgrounds.
Currently, her pursuit of ICF coaching credentials is a testament to her commitment to continuous self - improvement. The ICF training is equipping her with advanced coaching techniques, such as powerful questioning and active listening, which will further enhance her leadership and management skills.
Personal Information
Jie's personal interests are closely intertwined with her professional life. Her love for travel has not only inspired her career choice but also helps her stay updated on the latest travel trends. She often takes trips to off - the - beaten - path destinations, which gives her unique insights into the emerging travel needs of consumers.
Her experience working across different cultures has made her a strong advocate for diversity and inclusion. She actively promotes cultural exchange within her teams and encourages employees to share their cultural traditions and values. This not only enriches the work environment but also leads to more innovative ideas.
Jie's commitment to continuous learning is evident in her pursuit of the ICF coaching credentials. In her free time, she also reads extensively on leadership, management, and the travel industry. She is a member of several professional networks, where she exchanges ideas with other industry leaders, further fueling her professional growth.
Chinese - Mandarin, English
Travel, Accommodations
Senior Management, Coach
Read More
Business growth in a highly competitive market, Business/Organizational Restructuring, Strategy and planning, marketing communication, consulting, Agility Transformation, Ideation, Developing organizational culture
Drives Results, Manages Details, Drives Results, Manages DetailsManages Projects, Prioritizes, Demonstrates Resilience, Allocates Time, Thinks Enterprise-Wide, Manages Conflicts, Displays Courage
As a leadership of multicultural organization, I have been actively using coaching to my team in terms of understand people, setting goals and support people to reach the goal that we set up together. In day to day work, different people has different motivations and different goals, as long as we understand that and tap into their own potentials, the progress can be made very quickly. The change is difficult because we all have our own social mind and self authoring mind that build around our current value system, and what we want from team is to build a self transforming mind to learn and develop through experience and reflection.
Booking.com
Booking.com
Tripadvisor
Tsinghua University
Beijing Foreign Studies University
Associtated Certified Coach
