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Kelly
Retail
Digital Marketing
**General Summary:**
Kelly is a seasoned business executive with 20 years of experience working in both local and international companies. Throughout her career, she has specialized in profit and loss (P&L) management, demonstrating a strong focus on digital platforms and retail sectors. Kelly has worked extensively within the fast-paced Chinese marketplace, leveraging her deep understanding of this dynamic environment to drive significant results for organizations and individuals alike. Her expertise in navigating the complexities of the Chinese market has been instrumental in achieving business objectives and fostering growth. As a native Mandarin speaker who is also fluent in English, Kelly effectively bridges Eastern and Western cultures, enhancing her ability to operate in diverse business settings. This linguistic proficiency allows her to communicate seamlessly with a wide range of stakeholders, facilitating cross-cultural collaborations and partnerships. Her notable achievements include significant successes in P&L management and substantial contributions to digital transformation initiatives, reinforcing her reputation as a leader in the digital commerce space.
**Previous Experience:**
In her current role as General Manager Converse Asia and Vice President of Nike Inc., Kelly oversees the strategy and execution of Converse Asia's business initiatives and P&L responsibilities. She is charged with driving the company's growth in the highly competitive Asia market, ensuring that both Nike and Converse remain at the forefront of innovation in the marketplace. Her role involves developing and implementing strategic plans that align with the company's global objectives while addressing the unique challenges and opportunities of the Asian market. Kelly is responsible for tailoring marketing strategies, optimizing supply chain operations, and enhancing customer engagement through digital and retail channels. While specific examples of business achievements in this role are not provided, her leadership position at a globally recognized company underscores her significant contributions to the industry. Information about former positions and other responsibilities is not available.
**Leadership Style:**
Kelly is renowned for her leadership style centered on developing and coaching others. She excels in empowering other leaders to cultivate their strategic vision and effectively drive organizational and digital transformations. Her strength lies in her ability to grow leaders who are adaptive, agile, and capable of navigating today's rapidly changing and volatile business environment. Kelly fosters a culture of continuous learning and resilience among her team members, encouraging them to embrace challenges as opportunities for growth. She emphasizes the importance of agility in management practices, ensuring that her team can respond swiftly to market changes and technological advancements. By nurturing talent and promoting a collaborative work environment, Kelly contributes significantly to the overall success and innovation within the organizations she serves. Her commitment to leadership development enhances team performance and builds a pipeline of capable leaders for the organization's future.
**Education:**
Kelly graduated from Shanghai Fudan University, one of China's most prestigious institutions of higher education. Information about her specific field of study, academic achievements, and any coaching-related certifications is not available.
**Personal Information:**
Kelly is passionate about helping companies and individuals achieve their strategic and personal objectives. Her ability to span both Eastern and Western cultures is enhanced by her fluency in Mandarin and English, allowing her to communicate effectively across diverse populations. This cultural versatility enables her to operate successfully in international business engagements, facilitating partnerships and collaborations that benefit from her cross-cultural insights. Kelly's dedication to bridging cultural gaps and fostering mutual understanding is evident in her professional endeavors, where she consistently works to create inclusive environments that respect and leverage cultural diversity. Information about her lifestyle and personal interests is not available.
Chinese - Mandarin, English
Retail, Sports, Fast Moving Consumer Goods (FMCG), Apparel & Accessories, Food & Beverage, Fashion
Digital Marketing, Strategy, General Management, Executive Management, Business Development, Senior Management
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Agility Transformation, Business/Organizational Restructuring, Digital Transformation
Demonstrates Initiative, Demonstrates Resilience, Values Diversity, Shows Curiosity, Demonstrates Forward Thinking, Makes Decisions, Exhibits Emotional Intelligence, Communicates with Credibility, Influences Others, Builds Followership
Kelly has honed the skills required to quickly adapt to new roles, and brings with her unique experiences that enable her to help others to develop cultural sensitivities. Whith her success at Nike and other global retails, she has demonstrated keen strategic vision. Kelly has proven particularly effective at helping other leaders to develop their strategic vision and drive both organizational and digitization transformations. She has developed the skills to grow leaders who are adaptive and agile, and able to cope with today’s rapidly changing and volatile business environment.
Responsible for Converse Asia P&L,strategy and growth cover Great China and Korea across all major channels (Digital&E-commerce,Retail,Wholesale,DTC).
Responsible for entire Great China Ecommerce strategy and business arcoss .com, APP, MP and 3rd party business.
Responsible for creating the Great China all channels' royal program to realize corporate strategy: make sport a daily habit.
Responsible for Great China Digital 3rd party platform business
In charge of F&B category GMV. Head of Intergrated marketing.
Enhance consumer experience and responsible for GMV.
Design CRM,DRP and transfer B2C from B2B model.
Responsible for Catergory GMV and launched B2C oversea shopping mall.
Fudan University
