Coaching Expertise Description

I was responsible to introduce a professional key account selling process called Based Ball Selling Process from Europe into China and trained all the sales people in Akzonobel Car Refinishes China by myself . This includes a full process for achieving Win/Win negotiation with customers from Validate target - Analysis needs - Present business proposal - Gain commitment - Implement .

I have led the development of target segment strategy for BP Industrial Lubricant China by identifying the target segment , set up differential advantage and making the marketing plan to fulfill the strategy

How to set up an effective Sales and Marketing team is a crucial successful factor in Industrial B2B business , I have set up the new structure in BP Lubricant and Master Chemical for synergizing the function of sales , product development , segment development and key account development .