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Lei

Industry

Chemical

FUNCTION

General Management

  • Experience
  • Testimonials

12 years of working experience as head of sales and country manager with high competence to deliver the sales growth and successfully implement value selling process to develop business in key customers.

Languages

Chinese - Mandarin, English - UK

Industry

Chemical

Functional

General Management, Marketing, Sales

Read More

Coaching Expertise Description

I was responsible to introduce a professional key account selling process called Based Ball Selling Process from Europe into China and trained all the sales people in Akzonobel Car Refinishes China by myself . This includes a full process for achieving Win/Win negotiation with customers from Validate target - Analysis needs - Present business proposal - Gain commitment - Implement .

I have led the development of target segment strategy for BP Industrial Lubricant China by identifying the target segment , set up differential advantage and making the marketing plan to fulfill the strategy

How to set up an effective Sales and Marketing team is a crucial successful factor in Industrial B2B business , I have set up the new structure in BP Lubricant and Master Chemical for synergizing the function of sales , product development , segment development and key account development .

  • Working History

  • General Manager

    DeBeers - Element Six Industrial Diamond

  • Marketing Manager

    BP Industrial Lubricant Service

  • Regional Manager / Marketing Manager

    Akzo Nobel Car Refinishes

  • Education History

  • MBA

    Asia International University

  • Bachelor's in Hydraulics

    Wuhan University of Technology

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