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Lei
Chemical
General Management
12 years of working experience as head of sales and country manager with high competence to deliver the sales growth and successfully implement value selling process to develop business in key customers.
Chinese - Mandarin, English - UK
Chemical
General Management, Marketing, Sales
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I was responsible to introduce a professional key account selling process called Based Ball Selling Process from Europe into China and trained all the sales people in Akzonobel Car Refinishes China by myself . This includes a full process for achieving Win/Win negotiation with customers from Validate target - Analysis needs - Present business proposal - Gain commitment - Implement .
I have led the development of target segment strategy for BP Industrial Lubricant China by identifying the target segment , set up differential advantage and making the marketing plan to fulfill the strategy
How to set up an effective Sales and Marketing team is a crucial successful factor in Industrial B2B business , I have set up the new structure in BP Lubricant and Master Chemical for synergizing the function of sales , product development , segment development and key account development .
DeBeers - Element Six Industrial Diamond
BP Industrial Lubricant Service
Akzo Nobel Car Refinishes
Asia International University
Wuhan University of Technology