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Lei

Industry

Chemical

FUNCTION

General Management

  • Experience
  • Testimonials

General Summary:

Lei is a seasoned professional with 12 years of extensive experience serving as a Head of Sales and Country Manager. Throughout their career, they have consistently demonstrated high competence in delivering sales growth and successfully implementing value selling processes to develop business with key customers. Their expertise lies in driving revenue enhancement and fostering strong relationships with clients by understanding and meeting their needs through value-based selling strategies. This approach not only boosts sales figures but also strengthens customer loyalty and market presence. While specific industries they have worked in are not provided, their roles suggest significant experience in sales leadership and country-level management, implying a deep understanding of market dynamics, customer behaviors, and strategic planning on a national scale. 

Previous Experience:

Over the past 12 years, Lei has held pivotal roles as a Head of Sales and Country Manager. In these positions, they were responsible for overseeing sales operations, setting strategic direction, and leading teams to achieve ambitious sales targets. Their focus on delivering sales growth indicates a strong ability to analyze market trends, identify opportunities, and implement effective sales strategies. A key aspect of their role involved successfully implementing value selling processes. This strategy centers on selling products or services based on the value they provide to the customer rather than solely on price. By adopting this approach, they enhanced customer satisfaction, differentiated from competitors, and built long-term partnerships with key clients. Their efforts in developing business with key customers have likely contributed significantly to their organization's market share and profitability. 

Leadership Style:

Lei's leadership style is characterized by a strong focus on strategic growth and customer-centric approaches. Their ability to deliver sales growth and implement value selling processes effectively suggests strengths in strategic planning, team leadership, and innovation. By emphasizing value in sales, they demonstrate a deep understanding of customer needs and a commitment to providing solutions that offer tangible benefits. They likely excel in building and motivating high-performing sales teams, fostering a culture of excellence, and encouraging a proactive approach to business development.

Considering the competencies outlined in the GloCoach Leadership Model (GCLM), Lei may exhibit strengths in several key areas:

- Team Leadership: The ability to build teams and consistently get groups of people to work together effectively and efficiently.
- Develops & Empowers Others: Providing opportunities and challenges that develop talent and enable team members to contribute at a higher level and be recognized as such.
- Influences Others: Planning and delivering oral and written communications that make an impact and persuade intended audiences.
- Customer Focus: Demonstrating concern for satisfying external and internal customers.
- Effectively Manages Performance: Setting clear goals, tracking performance, ensuring clear communication and feedback, and addressing any delivery problems and issues promptly.

These competencies highlight their capabilities in leadership, communication, performance management, and customer relations. 

Education:

Information not available.

Personal Information:

Information not available.

Languages

Chinese - Mandarin, English - UK

Industry

Chemical

Functional

General Management, Marketing, Sales

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Coaching Expertise Description

I was responsible to introduce a professional key account selling process called Based Ball Selling Process from Europe into China and trained all the sales people in Akzonobel Car Refinishes China by myself . This includes a full process for achieving Win/Win negotiation with customers from Validate target - Analysis needs - Present business proposal - Gain commitment - Implement .

I have led the development of target segment strategy for BP Industrial Lubricant China by identifying the target segment , set up differential advantage and making the marketing plan to fulfill the strategy

How to set up an effective Sales and Marketing team is a crucial successful factor in Industrial B2B business , I have set up the new structure in BP Lubricant and Master Chemical for synergizing the function of sales , product development , segment development and key account development .

  • Working History

  • General Manager

    DeBeers - Element Six Industrial Diamond

  • Marketing Manager

    BP Industrial Lubricant Service

  • Regional Manager / Marketing Manager

    Akzo Nobel Car Refinishes

  • Education History

  • MBA

    Asia International University

  • Bachelor's in Hydraulics

    Wuhan University of Technology

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