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Lucy
Communications
Entrepreneurship
A Shanghai-based native-Chinese speaker who reads, writes, and speaks English fluently, Lucy is a senior business professional with over 17 years of extensive experience in domain areas covering sales and BD, digital marketing, business modeling, business strategy development, product and portfolio management. Her progressive career experiences include management responsibilities at global Fortune 500 corporations like SAP, Oracle, and HP, in the roles of Director of Marketing,
Director of Sales Operation, Strategic Portfolio Manager, and BD Director. In addition, Lucy has gained entrepreneur experience in the past 4 years with leadership positions at 2 VC-backed start-up ventures as well as providing advisory service to founders focusing on areas including marketing, market-entry strategy, sales operational improvement, VC fundraising, etc.
Lucy has developed vast knowledge and experience in managing and growing businesses, and thoroughly enjoys sharing what she has learned with others in organizations of all sizes. At Oracle and SAP, she has conducted large classroom training as well as small size coaching sessions for new hires, with topics ranging from personal growth, BD skill development, value-based selling, account planning, etc. During her entrepreneur experience, Lucy has leveraged a design thinking approach to assist
start-up organizations in areas like innovation planning, customer journey analysis, etc. Lucy has a great passion for self-development and in team engagement. She is a firm believer that the right tools in personal development will help with business growth and team satisfaction. She loves helping others achieve their full potential in life and in business.
Lucy holds a BA in International Business, Trade, and Tax Law from Beijing University of Astronautics and Aeronautics.
Chinese - Mandarin, English
Communications, Information Technology, Consulting: Strategy Consulting
Entrepreneurship, Business Development, Marketing, Operations Management, Product Management, Executive Coaching, Financial/Accounting
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Business growth in a highly competitive market, Ideation, Innovating and developing new product, Setting up new business, Strategy and planning, marketing communication, consulting, Business/Organizational Restructuring
Adapt to a new role, Delegating/motivating, Developing global outlook, Developing strategic vision, Drive corporate innovation, Drive digital marketing strategy
Take 'Drive digital marketing strategy' for example, the marketing strategy is not only for the team leader but the whole team, even the whole company, as the involvement of the whole company is required to secure the best execution of the strategy. We need a methodology to involve all the stakeholders of the company to contribute to the form of the strategy, the common understanding of the company's value proposition, the common understanding of the key challenges that customers are facing, the creation of the key message house, and the action plan of the strategy will be natural for the teams to collaborate.
oTMS
SAP
HCL Technologies
SAP
Oracle
Beijing University of Astronautics and Aeronautics
Beijing University of Astronautics and Aeronautics