Share On Email
Share On LinkedIn
Share On WeChat
Share On Facebook
Share On Whatsapp
Click to Copy Link
Contact Us

Sharlyn

Sector: Consulting: Strategy Consulting

Function: Executive Management

"Sharlyn came to Cybertrust to take over a customer reference program that was basically non-existent prior to her arrival. She stepped up to the challenge and quickly built a structured, effective and ... More"

President, Motion Response

associate
user

Sharlyn

Sector: Consulting: Strategy Consulting, Consulting: Strategy Consulting

Function: Executive Management, Executive Management

"Sharlyn came to Cybertrust to take over a customer reference program that was basically non-existent prior to her arrival. She stepped up to the challenge and quickly built a structured, effective and ... More"

President, Motion Response

Languages:

English - North American

Sector:

Consulting: Strategy Consulting, Education, Hospitality, Marketing, Public Relations, Telecommunications, Consulting: Human Resources, Consulting: Management Consulting, Food & Beverage, Tourism

Functional:

Executive Management, Marketing, Professor/Lecturer, Sales, Training, Board of Directors, Business Development, Customer Service, Entrepreneurship, Human Resources, Operations

Companies:

Verizon, Sterling Marketing Management & Consulting, Hilton Hotels, National Club Association, Xtria

Hobbies:

Movies & Film, Dogs, Reading, Gardening, Music, Pet Adoption, Sailing and Boating, Sports: Basketball, Sports: Football, Vacations / Traveling

Introduction

Dr. Sharlyn Moore is the President and CEO for Sterling Marketing, Management and Consulting. Previous to launching her own business, Dr. Moore directed the marketing initiatives and membership growth for the National Club Association (NCA), a non-profit lobby group established to protect the best interest of the Private Club Industry. Before NCA, she managed the global customer advocacy programs for Verizon Business Information Security Solutions. During her tenure with Verizon Business, she was responsible for leading and developing global strategic customer programs across a variety of marketing initiatives, which included the development and execution of Customer Advisory Boards, as well as leveraging customer content across a variety of channels.



Prior to Verizon Business, Dr. Moore held a variety of roles within the hospitality industry to include vice president of operations, regional director of sales and marketing, and director of operations. In addition to a specialization in all aspects of operations, sales, and marketing, she assumed the fiscal responsibilities of overseeing multi-million dollar budgets, property renovations, large project management assignments, strategic marketing plan development, and the execution through various integrated marketing and public relations initiatives. Dr. Moore has written articles and book chapters regarding hospitality operations, sales and marketing, customer service expectations, customer relationship building and leadership.



When not working, Dr. Moore enjoys reading, walking her dogs, traveling, and enjoying a good movie.

  • Working History

  • President

    Sterling Marketing Management and Consulting (Winchester, VA, USA)

  • Director, Marketing & Membership

    National Club Association (Washington DC, USA)

  • Manager, Global Trust Advocacy

    Verizon (Ashburn, VA, USA)

  • Director of Sales & Marketing

    Xtria (Tyson Corner, VA, USA)

  • Regional Director of Sales & Marketing

    Hilton Hotels (Washington, DC, USA)

  • Professor

    Apollo Education Group

  • Professor

    Excelsior College (New York, USA)

  • Education History

  • University of Phoenix

    PhD, Leadership Competency

  • Abeline Christian University

    MS, Psychology, Clinical & Counseling

  • Abeline Christian University

    BA, Pre-Med, Biology, Psychology

Sharlyn came to Cybertrust to take over a customer reference program that was basically non-existent prior to her arrival. She stepped up to the challenge and quickly built a structured, effective and strategic program that had an immediate impact on our public relations, analyst relations, sales and marketing functions. She was not only able to anticipate the needs of the internal teams that this program supported, but also made smart and insightful recommendations based on the intelligence she gathered from her conversations with customers. In each customer interaction, she made a positive impression and effectively balanced the needs of our internal team with the needs of the customer - I frequently received communications praising her work from both internal and external parties. I would welcome the opportunity to work with her again.
President, Motion Response

Sharlyn Moore is an exemplary talent and I highly recommend her work. While at Cybertrust, Sharlyn was able to create a customer relationship program from scratch from a functionally and geographically diverse customer base that was a direct benefit to the company. Sharlyn is well organized, works independently, and exceeds every objective. She is also a great team player and will readily work outside of her responsibilities to help others on her team. Sharlyn would be a valuable addition to any organization.
Vice President, Marketing, Synopsis Inc.

I had the pleasure of working with Sharlyn at both Cybertrust and Verizon Business. When she joined Cybertrust, there was no customer reference program in place at all. Starting from the ground up, she built a strong customer advocacy program. The program was an enormous asset to sales, marketing, public relations, and analyst relations. In addition to the program itself, Sharlyn also created the Customer Advisory Council (CAC). This offered customers the opportunity not only to network with each other, but to provide feedback to the company on what it was doing well and what needed improvement. Many product/service enhancements came directly from suggestions generated by CAC members. Within three years, Sharlyn grew it to an international program that spanned North America, Asia-Pacific, and Europe/Middle East/Africa.
Vice President, SSIC