UX Design Director and Entrepreneur based in Shanghai, Siddharta is a Digital Design and human-centered Innovation expert leading the design and development of a wide range of digital products and services for MNCs and local brands in China and Europe.

Over the last 12 years, he has led multi-disciplinary teams at global top tier Innovation Consultancies and In-house Design Innovation Studios to deliver: Digital Transformation, Automotive Digital Innovation, Strategic Product Roadmaps, Design Thinking Coaching, Retail Innovation, App Design, Service Design, and Large Corporate Web Platform Builds.

He consistently enables inspiring solutions based on research insights that are proven to meet and exceed business goals. His work in re-designing the digital customer experience for one of Asia’s major banks resulted in a 75% growth in online credit card applications and a 3X increase in daily log-ins over the previous year.

Being in China for 8 years has ensured he remains at the forefront of a wide range of world-leading digital innovations. He currently is the Creative Director of UX/UI for BMW’s design innovation team (Designworks) in Shanghai.

He is also the Asia CEO and owner of a Barcelona high-end natural cosmetic brand (Alqvimia).

He holds a Master of Arts in Interactive Media with Distinction from the University of the Arts, London.