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Siddharta
Innovation & UX Design
Entrepreneurship
General Summary:
Siddharta is a UX Design Director and Entrepreneur based in Shanghai with over 12 years of working experience. He is a Digital Design and human-centered Innovation expert who has led the design and development of a wide range of digital products and services for multinational corporations (MNCs) and local brands in China and Europe. Throughout his career, Siddharta has worked in industries spanning automotive, banking, retail, and cosmetics. His functional expertise includes digital transformation, automotive digital innovation, strategic product roadmaps, design thinking coaching, retail innovation, app design, service design, and large corporate web platform builds. Having spent 8 years in China, he remains at the forefront of world-leading digital innovations. Siddharta currently serves as the Creative Director of UX/UI for BMW’s design innovation team (Designworks) in Shanghai and is also the Asia CEO and owner of the Barcelona-based high-end natural cosmetic brand, Alqvimia.
Previous Experience:
Over the past 12 years, Siddharta has led multi-disciplinary teams at global top-tier innovation consultancies and in-house design innovation studios. In these roles, he was responsible for delivering digital transformation projects, automotive digital innovations, strategic product roadmaps, and design thinking coaching. One of his notable achievements includes redesigning the digital customer experience for one of Asia’s major banks. This project resulted in a 75% growth in online credit card applications and a threefold increase in daily log-ins over the previous year, significantly surpassing business goals. His expertise in enabling solutions based on research insights has consistently proven to meet and exceed business objectives across various industries.
Leadership Style:
Information not available.
Education:
Siddharta holds a Master of Arts in Interactive Media with Distinction from the University of the Arts, London. His academic achievements have provided a strong foundation for his expertise in digital design and innovation.
Personal Information:
Information not available.
English - North American
Innovation & UX Design
Entrepreneurship
Read More
Agility Transformation, Digital Transformation, Industry disruption, Other
Embraces Change, Shows Business Agility, Projects Executive Presence, Displays Courage, Demonstrates Forward Thinking, Makes Decisions
Designworks, A BMW Group Company
Frog
Start Creative
LBi
University of the Arts London
University of the Arts London