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Sina

Sector: Marketing

Function: Entrepreneurship

"Sina and I worked on a project together for THNK in 2015. His direction was extremely helpful, and I very much enjoyed our collaboration and his mentorship. As an entrepreneur, Sina is smart, adaptive ... More"

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Sina

Sector: Marketing, Marketing

Function: Entrepreneurship, Entrepreneurship

"Sina and I worked on a project together for THNK in 2015. His direction was extremely helpful, and I very much enjoyed our collaboration and his mentorship. As an entrepreneur, Sina is smart, adaptive ... More"

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Languages:

English - North American

Sector:

Marketing

Functional:

Entrepreneurship, Digital Marketing, Strategy

Companies:

Entrepreneurs’ Organization, Chinaccelerator, Pullpath, ADVOCACY, Fudan University

Hobbies:

Muai Thai Kick Boxing, Fine Tequila

Introduction

As one of his coachee’s noted, “Sina is the quintessential entrepreneur - endlessly optimistic, open-minded, generous, and focused.” He brings this energy and commitment to his current role as President of Entrepreneurs’ Organization in Shanghai. In this role, Sina serves as a mentor and coach to many entrepreneurs, leveraging his experience and heart to help them grow their businesses.

Sina has built two successful businesses in Shanghai. He believes in empowering organizations around the world to connect more deeply with their tribes. He is currently the CEO of Pullpath, which uses mobile and cloud technology to generate customer experience feedback via WeChat, analyze it and deliver actionable insights across organizations.

Prior to Pullpath, Sina was the founder of ADVOCACY, an award-winning engagement company, powered by technology and grounded in psychology.

Sina currently leverages his vast knowledge of digital marketing and design to consult for leading design companies including IDEO.

In his spare time, Sina enjoys spending time with his wife, daughter and cats in Shanghai. He is a practicing martial arts expert in muai thai kick boxing. When relaxing with friends, Sina enjoys fine tequila.

  • Working History

  • Present

    Entrepreneurs’ Organization

  • Entrepreneur In Residence

    Chinaccelerator

  • CEO

    Pullpath

  • Professor of Marketing

    Fudan University

  • Education History

  • Design Thinking, Presence

    THNK School of Creative Leadership & Innovation

  • BA, Cultural Anthropology and Philosophy

    UC Santa Barbara

Sina and I worked on a project together for THNK in 2015. His direction was extremely helpful, and I very much enjoyed our collaboration and his mentorship. As an entrepreneur, Sina is smart, adaptive and focused. He understands customer behavior in the digital space like no other, and I'd welcome any opportunity to work with him in the future again (can we make this happen please?)

Sina is the quintessential entrepreneur - endlessly optimistic, open-minded, generous, and focused. He has built two businesses in Shanghai without speaking the language and as a “foreigner.” His success speaks to his deep empathy and ability to make human connections.

Sina is one of my great trusted advisers. We started working on projects that through his technology went far beyond my agencies expectations as well as our client at the time. As we worked on new projects and I was fortunate to have his support on many aspects of my business from Creative, Strategy, agile consumer insights technology and business development.
General Manager, Freeman APAC

I have witnessed Sina play a key role in building out an amazing platform agile insights and engagement platform and process that allows brands to tap into the most engaged, informed and interesting consumers for missions which can generate agile insight and real impact. In my 15 years in China, I have come across very few concepts that excite me more than one that Sina helped to create. I have sat with him in client meetings where he was super creative in helping brands to leverage the platform for outcomes and understandings that could not be achieved by any other means. Speaking from experience, it is not easy to get clients to buy into something ‘new’ and ‘untested,’ but Sina is someone who can not only get clients to buy in, he delivers on his promise. It is also not easy to be doing all of this while in his early 30’s in such a challenging market. Sina clearly is not easily intimidated; his entrepreneurial, innovative drive allows him to find new opportunities in disruption.
Managing Partner, Kantar