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Sunshine

Sector: Banking

Function: Business Development

"Sunshine and I worked closely on collaborative digital projects. While my role was more technical in nature, Sunshine's constantly vibrant and engaging attitude helped shape the success of our partner ... More"

Director, PricewaterhouseCoopers

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Sunshine

Sector: Banking, Banking

Function: Business Development, Business Development

"Sunshine and I worked closely on collaborative digital projects. While my role was more technical in nature, Sunshine's constantly vibrant and engaging attitude helped shape the success of our partner ... More"

Director, PricewaterhouseCoopers

Languages:

English - North American, Spanish, Persian

Sector:

Banking, Financial Services

Functional:

Business Development, Executive Management, Marketing

Companies:

American Express, METLIFE, Tricor, Central Innovation

Hobbies:

Scuba Diving, Vacations / Traveling, Yoga

Introduction

Sunshine is a results-driven, award-winning integrated marketing leader with 17 years of B2C and B2B experience driving innovation across financial services, insurance, and tech/software industries. She is a creative and strategic thinker with proven ability to develop and execute digital-led marketing strategies, campaigns and online products to accelerate brand awareness, consumer engagement, customer acquisition, and lead generation, and she is a strong track record of success leading global, regional, and local cross-functional projects, teams, and direct reports in Fortune 100 companies and fast-growth SMEs.

Sunshine is a high-energy, innovative, award-winning marketer with 15 years of B2C and B2B integrated marketing experience leading innovative campaigns across brand advertising, customer acquisition, lead generation, customer marketing, product launches, partnerships, and digital marketing strategy and execution in financial services, insurance, and software industries. Creative and innovative thinker with proven success in driving innovation at startups to Fortune 100 companies

Core to her marketing approach is an obsession with digital, particularly social media and mobile. She has the proven ability to develop and execute digital marketing strategies (SEM, email, display advertising, digital content, and marketing automation, mobile, social media) to acquire and engage with consumers.

Notable achievements include launching the MetLife Infinity App, Hong Kong’s most popular insurance app, creating the most engaged and one of the largest social media communities among Hong Kong insurers, and creatively integrating new media and digital across all interactive brand campaigns such as Dream for My Child, Light Up Your Dreams, and Pursue More From Life.

Sunshine has been recognized by Campaign Asia as ’40 under 40’ marketers in Asia to watch, and 30+ industry awards for innovation, digital marketing, and mobile marketing excellence.

Beyond marketing, Sunshine is an active contributor to the business direction of the company by building from the ground up its online sales channel and leading new online product development.

  • Working History

  • Group Head of Marketing

    Tricor (Hong Kong)

  • Vice President, Marketing & Communications

    METLIFE (Hong Kong)

  • Senior Manager, Digital Marketing

    American Express

  • Marketing Director

    Central Innovation

  • Marketing Director

    Harte-Hanks

  • Manager, New Market Development

    METLIFE (New York)

  • Education History

  • University of Michigan

    MBA

  • New York University

    Professional Certificate, Digital Media Marketing

  • Rutgers University

    Bachelors Degree, Business

Sunshine and I worked closely on collaborative digital projects. While my role was more technical in nature, Sunshine's constantly vibrant and engaging attitude helped shape the success of our partnership. Working with Sunshine was a thoroughly enjoyable and fruitful experience. It is these unexpected mixes that are often the secret sauce in creating the most exciting and innovative work.
Director, PricewaterhouseCoopers

Sunshine is an absolute joy to work with as a client. Truly living up to her name, always bright and lively, Sunshine motivates all around her to achieve their very best. She has both a long-term strategic view of the results she wants to achieve, while ensuring the tactical details are also taken care of and her team members are clear on their roles. Her innovative approach to elevating the MetLife brand in Hong Kong, amidst more established competitors with higher budgets has shown how creative use of digital and social platforms can genuinely compete with high budget ATL advertising.
Senior VP, BlueCurrent Group

Sunshine Farzan is a highly accomplished strategic marketer who brings three great attributes to everything she does. Firstly she is highly innovative, and conceptualized new marketing solutions at Harte Hanks driving customer acquisition and retention. Secondly she combines strategic acumen with attention to tactical detail so that good ideas are not lost in faulty execution. Finally she gives more than 100%, consistently outperforming her peers. Sunshine is a talented integrated marketer with experience in global markets and across the client agency spectrum. She is a a truly committed colleague and gifted marketer and leader!
Global Leader, Omnichannel and Data-Driven Marketing