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Paul
Consulting: Strategy Consulting
Digital Marketing
General Summary:
Paul Lin is a strategic consultant specializing in digital marketing and startups. With experience across multiple categories and industries—including technology, fast-moving consumer goods (FMCG), automotive, luxury, alcohol, retail, and consumer products—he has developed a comprehensive understanding of various market sectors. In 2011, Paul moved to Shanghai with three suitcases, a solid foundation in communications and digital marketing, and a huge amount of curiosity. This move was driven by his desire to discover the world, confront fears, and challenge his own conventions. He possesses a deep understanding of the digital ecosystem and how its components—such as search, social media, data, mobile, e-commerce, and customer relationship management (CRM)—interconnect. Paul has extensive experience planning and executing integrated campaigns across North America and China. He is adept at managing and collaborating with multiple stakeholders across different business units, offices, and countries. Passionate about technology and startup culture and their intersection with people, he is both a big-picture thinker and detail-oriented executor. Paul loves the strategic and creative process and excels at facilitating ideation workshops to deliver meaningful innovations and outcomes for diverse business challenges and client briefs.
Previous Experience:
Paul has held roles that leverage his expertise in digital marketing and strategic consulting. His work involves planning and executing integrated marketing campaigns across various industries, including tech, FMCG, automotive, luxury, alcohol, retail, and consumer products. He has a track record of managing collaborative efforts with multiple stakeholders across different business units, offices, and countries. His ability to navigate complex organizational structures and cultural environments has been instrumental in driving successful campaigns in both North America and China.
Leadership Style:
Paul's leadership style is characterized by his passion for technology, startup culture, and their intersection with people. He is a big-picture thinker who can also delve into execution and tactical details. Paul values collaboration and is skilled at managing and working with multiple stakeholders across diverse teams and international settings. He thrives in the strategic and creative process, often facilitating ideation workshops that yield meaningful innovations and practical solutions to business problems. His strengths in business and management include strategic thinking, creativity, effective communication, and the ability to inspire and guide teams toward achieving common goals.
Education:
Information not available.
Personal Information:
Paul embraced a significant life change when he moved to Shanghai in 2011 to explore the world and challenge his own conventions. Bringing only three suitcases, he embarked on a journey fueled by curiosity and a solid background in communications and digital marketing. He is passionate about technology, startup culture, and how they intersect with people's lives. Paul actively shares his insights on digital marketing, innovation, and industry trends through various media platforms. He has participated in the NYU Transforming Marketing & PR Series, discussing social media innovation in China, and appeared in discussions about the future of foreign investment in China and digital marketing before and after COVID-19. Outside of his professional endeavors, Paul engages with a broader audience on social media and can be connected with on WeChat (@paullin123), Twitter (@tribal), Instagram (@paullin), and Clubhouse (@paullin).
English - North American
Consulting: Strategy Consulting, Advertising, Marketing, Web Services
Digital Marketing, Marketing
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Business growth in a highly competitive market, Digital Transformation, Strategy and planning, marketing communication, consulting, Ideation, Agility Transformation, Industry disruption
Demonstrates Forward Thinking, Makes Decisions, Projects Executive Presence, Displays Courage, Thinks Enterprise-Wide, Focuses on Customers, Thinks Strategically
I do a lot of mentoring and training with Entrepreneurs and Startups with my work at Chinaccelerator and MOX. I work with their batch incubator program, where 3 to 4 times a year, a batch of 6 to 12 startups will come through their program. Many of them have various needs across different elements in business, culture and organizational management. My focus is on the digital technology, marketing and branding space, and the intersection of all those elements to help drive corporate growth. As part of this, you have to be able to manage how people work, how they operate with different teams and personalities, and how they can achieve success together as a collective team. I act as the team counselor, coaching them through their daily activities and their efforts to collaborate with each other, even if they have different KPIs and objectives. The result is that they all need to work in unison to achieve a team output, and a lot of what I do and am strong at is making sure this happens.
I come from an Agency Services background, where we work with various corporate clients across a spectrum of categories - FMCG, Automotive, Luxury, Tech, Alcohol, Fast Casual Dining, Services and Beauty Cosmetics. With cross-category experience and depth of knowledge across highly matrixed and complex organizations across different regions and markets, you end up being very good at working with many different people, tools and processes. I'm very strong at connecting the dots, and ensuring that everything I recommend and suggest is actionable, tangible and tied into the larger macro view of your situation.
I take a very customized approach to your development based on my years of industry and category experience. There is no one size fits all, and with my wide breadth, the hope is that I can bring some insights and learnings to your specific situation that results in the outcome you desire.
Xavor Corporation
The American Chamber of Commerce in Shanghai (AmCham Shanghai)
OMD China
POSSIBLE
BSc ,Psychology, Asian Studies
