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Terry
Advertising
Creativity
General Summary:
Terry is a seasoned professional with over two decades of experience in the creative, brand strategy, marketing communication consulting, and training sectors within the Greater China region. Throughout their extensive career, they have collaborated with various industries, including technology, consumer goods, hospitality, automotive, luxury retail, and real estate. Their functional expertise spans creative direction, strategic planning, marketing consulting, and professional training. Terry has held significant leadership positions, serving as the head of creative and strategic planning departments in both international 4A agencies and esteemed local communication firms. In these roles, they have been instrumental in crafting innovative branding solutions and driving marketing excellence. Additionally, they served as the Brand Director for a leading Chinese energy technology multinational corporation, where they oversaw global brand development initiatives. Their professional journey has taken them across multiple locations in Greater China, including mainland China, Hong Kong, and Taiwan, allowing them to gain a deep understanding of diverse markets and cultural nuances. Terry has actively engaged in a diverse range of activities such as consulting, executive coaching, authoring publications, and lecturing courses at academic institutions. Their notable achievements include working with prestigious brands such as Apple (China and Taiwan), Coca-Cola (China), Envision Energy (Global), FamilyMart (China), IHG (China), Master Kong Group (China), Land Rover (China), L’Oréal Group (China), Nike (Hong Kong), Rolex (China, Hong Kong, Taiwan), Swire Properties (China), and Treasury Wine Estates (China, Hong Kong, Japan), contributing significantly to their market success in the region.
Previous Experience:
In their previous roles, Terry has demonstrated exceptional leadership and strategic acumen. As the head of creative and strategic planning departments in both international 4A agencies and local communication firms, they were responsible for overseeing multidisciplinary teams, developing comprehensive brand strategies, and ensuring the delivery of impactful marketing campaigns that resonated with target audiences. This role required a deep understanding of market trends, consumer behavior, and innovative communication strategies to drive brand visibility and engagement. As the Brand Director for a Chinese energy technology multinational corporation, Terry managed global brand development and marketing strategies, significantly enhancing the company's international presence and reputation. They spearheaded initiatives that aligned the company's brand identity with its strategic goals, enabling successful expansion into new markets. Terry's business achievements are numerous and noteworthy. They played a pivotal role in launching successful marketing campaigns for globally recognized brands, contributing to their growth and market penetration in Asian markets. Their strategic contributions have led to increased brand awareness, customer engagement, and revenue growth for their clients. Terry is a two-time Effie China Marketing Effectiveness Award Gold winner and has been recognized by international and Asia-Pacific creative award bodies for outstanding contributions to marketing and advertising.
Leadership Style:
Information not available.
Education:
Terry holds a Bachelor of Social Science degree in Psychology from The Chinese University of Hong Kong, providing a strong foundation in understanding human behavior and cognition. Committed to continuous learning and professional development, they have obtained several coaching-related certifications. Terry is an International Coaching Federation (ICF) Associate Certified Coach (ACC) and has completed Level 2/Professional Certified Coach (PCC) education. They are also a Gallup Certified Strengths Coach and a Certified Executive Coach (CEC). These certifications reflect their dedication to empowering others, fostering talent, and driving personal and organizational growth.
Personal Information:
Information not available.
Chinese - Cantonese, Chinese - Mandarin, English
Advertising, Marketing, Communications
Creativity, Executive Coaching, Strategy
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Strategy and planning, marketing communication, consulting, Ideation
Projects Executive Presence, Displays Courage, Values Diversity, Shows Curiosity, Influences Others, Builds Followership, Demonstrates Forward Thinking, Communicates with Credibility
Areas of coaching expertise: Executive Coaching, Strengths-based Performance Coaching, Marketing and Professional Branding, Innovative Mindset, Communication and Relationship
Edisen
Envision Energy
Dentsu Aegis Network
Shanghai Dentsu
Wunderman
McCann Erickson
Gallup
Center for Executive Coaching
International Coaching Federation ICF