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Your Business Coaching Journey

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Compact Coaching Program

2 * 90 minutes coaching sessions

Benefits:

  • Clarify a key bottleneck
  • Define feasible goals to achieve within 3 months
  • Create an implementation plan

RMB 5,880

plus applicable taxes

Standard Coaching Program

6 * 90 minutes coaching sessions

Benefits:

  • Clarify a key bottleneck
  • Define feasible goals to achieve within 3 months
  • Create an implementation plan
  • Achieve 1 primary goal

RMB 24,120

plus applicable taxes

Premium Coaching Program

12 * 90 minutes coaching sessions

Benefits:

  • Clarify a key bottleneck
  • Define feasible goals to achieve within 6 months
  • Create an implementation plan
  • Achieve 2 primary goal

RMB 46,440

plus applicable taxes

All programs include:
  • Business Coach (what is a business coach?)
  • Account Setup and Activation
  • Pre-Coaching Discovery (Self-Assessment)
  • 3 Coach Matches
  • 2 "Chemistry Calls" for final coach selection
 

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Talent Retention Panel Discussion Recap
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Terry

Industry

Advertising

FUNCTION

Creativity

  • Experience
  • Testimonials

Born in Hong Kong and based in Mainland China for years, Terry is a brand marketer with rich experience in Greater China. Starting as a copywriter, he has held senior creative, communication strategy, digital content, and brand management roles in marketing agencies and energy tech corporation. Vast cross-disciplinary and cross-cultural experience equipped him with a holistic marketing approach and high sensitivity to cultural differences.

He is an expert in assisting foreign brands to thrive in China and Chinese brands go global. He was the creative lead for Rolex Greater China for 7 years and was the key driver for local campaigns with international recognition of Land Rover, Treasury Wine Estates, Apple and Swire Properties, etc. He is known for winning premium consumers’ appeal with culturally relevant communications and had been honored by top market effectiveness and creative awards, including two Effie China Gold Awards and Cannes. He was named a LinkedIn China Top Voice 2020 in Marketing with 90,000+ followers.

He was the author of Beyond Formulaic Copywriting, a book published by a top Chinese publisher in mid-2020. It explores the role of language in marketing and persuasion with consumer psychology and case studies, which won acclaims from top Chinese marketers and general readers. He is also actively participating in training and education initiatives, and was a TV program host for RTHK, PITCHINA Academy instructor, and has been invited to lead training sessions at universities and companies.

Key Brands Served: Apple (CN, TW), Boeing (CN), Coca-Cola (CN), De Beers (CN, HK), Envision Energy (Global), FamilyMart (CN), IHG (CN), IKEA (HK), Master Kong Group (CN), Mondelēz Group (CN), Land Rover (CN), L’Oreal Group (CN), Nike (HK), Rémy Cointreau (CN), Rolex (CN, HK, TW), Shiseido Group (CN), Swire Properties (CN), Treasury Wine Estates (CN, HK, JP), etc.

Languages

Chinese - Cantonese, Chinese - Mandarin, English

Industry

Advertising

Functional

Creativity

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Situational Experience

Strategy and planning, marketing communication, consulting, Ideation

Coaching Expertise

Develop exceptional presentation skills, Developing cultural sensitivities, Influencing others

Coaching Expertise Description

Develop exceptional presentation skills: I am working in marketing communication sector for 21 years. Many of the time was with creative agencies, which day-to-day presentations on unconventional ideas were the key agent to win commitment from different parties. As a team leader and an expert in language and communication, it is my job to lead essential presentations and also nurture the team to be more confident and skillful to take up similar roles.

Developing cultural sensitivities: I was the creative lead for Rolex Greater China for 7 years, which was responsible for all communications in Mainland China, Hong Kong, Macau and Taiwan that the cultures is vastly different. Furthermore, I had years of experience to work with global teams and localized communication materials developed by them for Rolex, Apple, Land Rover, Envision Energy etc. Even now, I am a Hongkonger which married a Shanghaiese wife and also residing in Shanghai, be sensitive to different cultures and become a bridge between East and West is my daily practice throughout my career.

Influencing others: I am the author of Beyond Formulaic Copywriting, a Chinese publication about the psychology of copywriting and persuasion. I am participating in LinkedIn China Mentorship Program and became a Coach from 2020, which mentored 20+ fresh graduates and young professionals on job hunting, self-understanding, personal branding and marketing communications.

  • Working History

  • Brand Director

    Envision Energy

  • Head of Creative, Verystar

    Dentsu Aegis Network

  • Creative Director, Team Land Rover China

    Wunderman

  • Associate Creative Director

    McCann Erickson

  • Education History

  • Bachelor's Degree in Psychology

    The Chinese University of Hong Kong

Blog

Top Challenges Facing HR Today
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Leaders work on the system
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News

Talent Retention Panel Discussion Recap
  • #Retention Acquisition
  • #HR
  • #Well Being
  • #Team Empowerment
  • #Panel
  • #Seminar