Born in Hong Kong and based in Mainland China for years, Terry is a brand marketer with rich experience in Greater China. Starting as a copywriter, he has held senior creative, communication strategy, digital content, and brand management roles in marketing agencies and energy tech corporation. Vast cross-disciplinary and cross-cultural experience equipped him with a holistic marketing approach and high sensitivity to cultural differences.

He is an expert in assisting foreign brands to thrive in China and Chinese brands go global. He was the creative lead for Rolex Greater China for 7 years and was the key driver for local campaigns with international recognition of Land Rover, Treasury Wine Estates, Apple and Swire Properties, etc. He is known for winning premium consumers’ appeal with culturally relevant communications and had been honored by top market effectiveness and creative awards, including two Effie China Gold Awards and Cannes. He was named a LinkedIn China Top Voice 2020 in Marketing with 90,000+ followers.

He was the author of Beyond Formulaic Copywriting, a book published by a top Chinese publisher in mid-2020. It explores the role of language in marketing and persuasion with consumer psychology and case studies, which won acclaims from top Chinese marketers and general readers. He is also actively participating in training and education initiatives, and was a TV program host for RTHK, PITCHINA Academy instructor, and has been invited to lead training sessions at universities and companies.

Key Brands Served: Apple (CN, TW), Boeing (CN), Coca-Cola (CN), De Beers (CN, HK), Envision Energy (Global), FamilyMart (CN), IHG (CN), IKEA (HK), Master Kong Group (CN), Mondelēz Group (CN), Land Rover (CN), L’Oreal Group (CN), Nike (HK), Rémy Cointreau (CN), Rolex (CN, HK, TW), Shiseido Group (CN), Swire Properties (CN), Treasury Wine Estates (CN, HK, JP), etc.