THE SIGNALS · OBA
Most 360s measure opinion. OBA measures behavior.
A classic 360 asks nine people to rate a colleague from memory on a five-point scale. OBA gathers what people actually observed — specific behavior, in real work — and maps it to competencies with the evidence attached.
HOW THE SIGNAL IS CAPTURED
Three steps turn what people saw at work into a competency read with the evidence attached.
The people around a leader — manager, peers, reports — act as sponsors, the observers, watching behavior where it happens: in meetings, decisions, delivery.
A voice conversation, in any of 15+ languages, at any hour. Lance probes the way a skilled interviewer would: what happened, what did they do, what came of it.
Every observation is mapped to the GloCoach Leadership Model. The result is a competency read where every finding traces back to observed behavior — source and date included.
WHAT YOU GET
No black box. Behind any finding is the behavior it came from — with its source and date.
Each report reads the leader against the GloCoach Leadership Model and lays out:
Sample shown
Sample OBA read — anonymized from a real assessment
Regional leadership cohort · a global reinsurance group · 11 leaders · 44 interviews · 32 competencies scored against the GloCoach Leadership Model
Even at pilot scale, the evidence converged fast — and it only sharpens as the cohort grows.
Across observers, this bench delivers its own work but doesn’t yet mobilise others across teams. Builds Followership sits at 0/100 — the platform’s named lever for turning individual excellence into cross-functional pull. The foothold is real customer focus (75/100), which can be pointed across the internal walls, not just at clients.
Observed · multiple observers · Nov 2024
Convert proven problem-solving and team leadership into protected leadership bandwidth; coach the relational layer — emotional intelligence, followership — against real decisions, then re-measure next cycle.
Sample shown. One finding from a full 32-competency read. Company anonymized; individuals not named. Behavioral scores are the leader’s actual observed read.
Every OBA comes with a debrief — a GloCoach advisor walks the leader and their manager through what the evidence says, and the first draft of a growth plan built straight from it.
How the evidence becomes growth →An advisor sits with the leader and their manager — what's strong, what recurs, what it means for the role ahead.
A plan generated from the evidence, then made real together — specific, scheduled, owned by the leader.
THE PART THAT CHANGES THE MATH
This is the assessment that used to be reserved for the top of the org chart, at a few thousand dollars a head. OBA runs for everyone — 200 people or 200,000 — in weeks, for about the price of one executive 360.
gets their picture and a plan — a real read on how they lead, and a first draft of where to grow.
gets guidance — how to grow the people on their team, grounded in what the evidence shows.
get the aggregate — a live map of the capability behind your strategy.
WHAT THIS FEEDS
On its own, OBA is the strongest 360 you've run. Combined with tBase's live performance signal — and, soon, Candid's interview signal — it becomes something no assessment ever was: a leadership bench you can query.
See how it all fits together →SEE OBA IN ACTION
Bring the leaders you're deciding on. In 15 minutes, we'll show you how OBA would read them.